One of the biggest challenges for sales and marketing teams is how to deliver high quality sales leads with limited budgets and resources. For this reason many are now turning to Account Based Marketing (ABM) programmes as a way to meet objectives and maximise their return on marketing budgets.
Account based marketing (ABM) is all about focusing your sales and marketing efforts into engaging with a specific set of researched target prospects and winning business from them.
Instead of using mass marketing techniques marketing and sales teams work closely to tailor marketing campaigns so that they resonate with prospects, help you build a relationship with key decision makers, and when they are ready, motivate them to engage with your sales team and become a customer.
Our latest resource to download is a handy infographic covering the five stages of running an ABM programme. The infographic gives a quick reference guide of where to start if you are considering account based marketing as part of your overall sales and marketing strategy including:
Identification
Profiling
Content
Campaigning
Analysis and review
If you would like to discuss your own account based marketing strategy or other lead generation programmes please complete the contact form or give us a call on 01625 403199
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