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The right content marketing strategy will turn your prospects into customers

Make your content more engaging, increase the number of clicks, and turn visitors into customers.

Content marketing

Content is at the centre of any digital marketing strategy as it will drive engagement, awareness and ultimately sales. By investing time and resources in developing and implementing a content strategy your business can maximise returns from all other marketing activities.

 

As experienced content marketeers our consultants will work with you to develop a strategy that resonates with your prospects, supports existing customers and delivers sales leads. Together we will develop and implement a plan for your content across all media including your website, email marketing, inbound campaigns and social media that will help you stand out from your competitors.

Attract new customers and build brand loyalty with effective content marketing

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Blog content creation

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Newsletters and emails 

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eBooks & whitepapers

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Infographics and How to guides

Content

Case studies and website copy

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Video and animation

Why do you need content marketing?

Successful content marketing will demonstrate understanding of your audiences, industry and business objectives. It will engage with your prospects and customers at all levels moving them along the sales funnel until they become a customer or reinforcing their decision to buy from you in the first place.

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For prospects and customers to trust your brand your content needs to be unique, shareable content that addresses their issues and clearly provides solutions to their problems. We follow a number of steps in developing a content plan for your business including:

 

  • Research – we audit your existing content, review analytics, undertake keyword research and competitor analysis to identify content opportunities and channels in line with your business objectives

  • Strategy and resource planning – together we set objectives and  plan and resources required to achieve results

  • Content calendar – Our consultants outline a three to six month content calendar which includes channels, themes and targets

  • Content production – Once the plan has been agreed we create the right content for your prospects and continually monitor its performance

Content audits, gap analysis, strategy and content creation - find out how we can help

Why work with us?

By working with us on your content strategy  your business will benefit from:

 

  • Increased audience retention and returning visitors

  • Better social media engagement

  • As a trusted information source you will build relationships with prospects and customers

  • Generate sales leads as industry experts

  • Improve performance of other marketing activities

Get in touch

We'd love to hear from you

Fill out our contact form

Call us on 01625 403199

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